Give the people what they want, sort of

Architect Mitchell Joachim, being interviewed by Diana Budds for Dwell:

Green technology has to be more affordable. We have to find systems that will leapfrog previous ones and are actually cheaper at the point of purchase. Moreover, we have to accept that we can’t change the American value system. Everyone wants to own property and have a sovereign or autonomous lifestyle. We have to react by innovating.

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